Pontiac Advertising Ruler 1938 w/ Advertising for Seattle WA Cass Pontiac

Description

For your consideration is this promotional give-a-way by
PONTIAC
dealerships in 1938. It is a wooden ruler that is 15" long with increments every 1/16" . The slogan on the front of the ruler reads, "PONTIAC RULES THE LOW PRICE FIELD FOR 1938". At each end of the slogan is advertising for for a Seattle, WA Pontiac dealership that gave this ruler away and this reads "It is a GOOD RULE To Call J.D.PETERSat CASS PONTIAC CO. For a Better New or Used Car, 4724 Roosevelt Way VErmont 3100".   On the reverse side of the ruler are  printed individual new features of the 1938 Pontiac. Great item for the
Pontiac
collector.
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